Coke has always focused on the quality of their product, its great taste and the role it plays in life’s special moments, and it’s been a part of our family celebrations forever… (except for a brief break when they introduced the “New Coke” (may the recipe burn in a thousand volcanoes) …
(even on my wedding day!)
I come from a family of Coca-Cola drinkers. In our house, Pepsi is equivalent to Wullerton on Corner Gas – worthy of a side spit to cleanse the pallet. If there was an “pop” event where you had to sport your colours to support your team, my family would be “Red, White & You” all the way! Someone once tried to convince Little Guy that Pepsi was better…but blood is thicker than water, so back off!
I grew up with a well-stocked fridge because my Dad only drinks coke or milk (but never coke and milk). He will choke down Pepsi in a public restaurant on the rarest of occasions, but he’s generally VERY unhappy about it.
In 1906, Coca-Cola was trumpeted as the “Great National Temperance Beverage” and 130 years later, it’s “Taste the Feeling”. (See the full list of taglines at the bottom). When the infectious 1971 ad, “I’d like to buy the world a coke” was produced, it the world’s most expensive commercial, costing a whopping $250,000! Now their ad campaigns run over $3.3 billion.
In 1906 it was trumpeted as the “Great National Temperance Beverage” and 130 years later, it’s “Taste the Feeling”. (See the full list of taglines at the bottom). When the infectious 1971 ad, “I’d like to buy the world a coke” was produced, it the world’s most expensive commercial, costing a whopping $250,000! Now their ad campaigns run over $3.3 billion.
Did you know…Coke is responsible for shaping Santa’s trademark look?
Prior to 1931, Santa was not depicted as a jolly, white-bearded fat man in a red suit. Santa has been appearing in Coke ads since the 1920’s, but artist Fred Mizen painted a man dressed as Santa in the crowded department store drinking a bottle of Coke. That painting was published in The Saturday Evening Post in December 1930.
- Photo courtesy of americanartarchives.com
From 1931-1964, Haddon Sundblom created images of a friendly, plump Santa delivering (playing with toys, reading letters while enjoying a Coke, visiting children, and rummaging in refrigerators), based on his friend, “selfies“ in a mirror, and old photos. The children were modeled after his neighbours, and the dog after his florist. The 1964 version was used for decades and Sundblom’s original works have graced the halls of museums worldwide.
So there you go – a history lesson and a little family history should you decide to drop in over the holidays. Just please…
Slogans for Coca-Cola from 1886 to 2006
1886 – Drink Coca-Cola
1904 – Delicious and Refreshing
1905 – Coca-Cola Revives and Sustains
1906 – The Great National Temperance Beverage
1917 – Three Million a Day
1922 – Thirst Knows No Season
1923 – Enjoy Thirst
1924 – Refresh Yourself
1925 – Six Million a Day
1926 – It Had to Be Good to Get Where It Is
1927 – Pure as Sunlight
1927 – Around the Corner from Everywhere
1929 – The Pause that Refreshes
1932 – Ice Cold Sunshine
1938 – The Best Friend Thirst Ever Had
1939 – Thirst Asks Nothing More
1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola
1941 – Coca-Cola is Coke!
1942 – The only thing like Coca-Cola is Coca-Cola itself.
1944 – How about a Coke?
1945 – Coke means Coca-Cola.
1945 – Passport to refreshment.
1947 – Coke knows no season.
1948 – Where There’s Coke There’s Hospitality
1949 – Along the Highway to Anywhere
1952 – What You Want is a Coke
1954 – For people on the go.
1956 – Coca-Cola… Makes Good Things Taste Better
1957 – Sign of Good Taste
1958 – The Cold, Crisp Taste of Coke
1959 – Be Really Refreshed
1963 – Things Go Better with Coke
1969 – It’s the Real Thing
1970 – It’s the real thing.
1971 – I’d Like to Buy the World a Coke (part of the “It’s the Real Thing” campaign)
1975 – Look Up America
1976 – Coke Adds Life .
1979 – Have a Coke and a Smile.
1982 – Coke Is It!
1985 – We’ve Got a Taste for You (for both Coca-Cola & Coca-Cola classic)
1985 – America’s Real Choice (for both Coca-Cola & Coca-Cola classic)
1986 – Red, White & You (for Coca-Cola classic)
1986 – Catch the Wave (for Coca-Cola)
1987 – When Coca-Cola is a Part of Your Life, You Can’t Beat the Feeling
1988 – You Can’t Beat the Feeling
1989 – Official Soft Drink of Summer
1990 – You Can’t Beat the Real Thing
1993 – Always Coca-Cola
2000 – Coca-Cola. Enjoy
2001 – Life Tastes Good
2003 – Coca-Cola… Real
2005 – Make It Real
2006 – The Coke Side of Life
2009 – Open Happiness
2014 – Share A Coke
2015 – Kiss Happiness
2015 – 2016 Holidays – Taste Christmas
2016 – Taste the Feeling